Hi! 👋🏼

At Shakers we're looking for a passionate CRM & CRO expert to optimize our customer journey, maximize conversion rates, and ensure engagement at every touchpoint.🚀

1. Team and Role

At Shakers, we’re building the future of work by connecting companies with top freelance talent and AI-powered solutions. To accelerate our growth, we’re looking for a CRM & CRO Expert.

You will play a key role in shaping our retention and acquisition strategies. You will own lead nurturing, lifecycle marketing, and conversion rate optimization across our digital assets. Your work will ensure that both clients and freelancers seamlessly engage with our platform and maximize their success with Shakers.

You’ll collaborate closely with Marketing, Product and Sales teams to improve user experience, personalize communications, and leverage data-driven insights to drive engagement and revenue.🤩

2. What you´ll be doing

Your day-to-day as a CRM & CRO Manager

CRM & Lifecycle Marketing

• Develop and execute automated lifecycle marketing campaigns to nurture both freelancers and companies throughout their journey with Shakers.
  • You will manage an advanced lead scoring system, not only based on basic transactional interactions or events, but also in a more complex layer such as personalized searches or navigation times.

• Optimize email and in-app messaging strategies to increase engagement, activation, and retention.
• Implement segmentation and personalization strategies to deliver relevant messaging based on user behavior.

• Own and optimize our CRM platform (HubSpot) to drive efficiency and scalability:
  • You will be responsible for keeping the CRM tool well-maintained, by documenting, auditing and maintaining the active workflows as well as following an end-to-end approach for newly created ones (e.g. definition, documentation and maintenance)
  • You will manage all Hubspot data properties, including the elimination of duplicates and outdated fields, the standardization of property namings to improve data organization, the optimization of key properties for main teams (product, marketing and sales), and the creation of custom views, filters, reports and guidelines.
  • You will also lead the integration of properties between Hubspot and the Shakers platform.
• Collaborate with Product and Marketing teams to align CRM efforts with feature launches and key business milestones and with the Sales team to ensure the CRM is properly used and maintained.

CRO & Web Optimization

• Own and optimize conversion rates across our website, onboarding flows, and marketing funnels.
  • You will be responsible for analyzing traffic, unique visitors and conversion rates per form, landing page and funnel stages on the web.
  • You will leverage Hubspot’s enterprise-level functionalities to implement advanced tracking, automation and personalization strategies.
  • Shakers is built on the Hubspot web module, and both the web analytics for marketing channels and for the sales pipeline sit there, so you will take the lead in identifying necessary technical implementations to improve conversion rates
• Develop data-driven hypotheses for improving sign-ups, activations, and user retention.
• Conduct A/B tests, multivariate experiments, and user behavior analysis to optimize key touchpoints.
• Work closely with Product and Marketing teams to enhance landing pages, signup flows, and lead generation forms.
• Monitor and improve customer journey analytics, reducing drop-offs and improving engagement.

Data & Performance Monitoring

• Track, analyze, and report on key CRM & CRO metrics, ensuring data-driven decision-making.
• Implement best practices for tracking, attribution, and reporting across CRM and web analytics platforms.
• Stay updated on the latest email marketing, conversion optimization, and growth tactics to keep Shakers ahead of the curve.

3. What we´re looking for

You´re a great fit if you...

Have: 

• 5+ years of experience in CRM, Lifecycle Marketing, Growth, or Conversion Optimization.
• A strong understanding and usage of HubSpot with enterprise functionality level (a must).
• Deep understanding of the Hubspot CMS module (sales hub) and the web hub.
• Ample experience in working in the integration of the CRM (Hubspot platform) with APIs (as Shakers web has built on Hubspot).
• Knowledge in working with integration tools such as Zapier or Integromat.
• Experience with A/B testing, personalization, and behavioral targeting.
• Knowledge of web analytics tools (Google Analytics).
• A data-driven mindset with experience in SQL, Looker, or similar tools (a plus).
• Experience working with technical teams of developers to align and implement web optimizations

Are: 

• A strategic thinker who can connect the dots between CRM, CRO, and overall growth.
• Detail-oriented with a love for experimentation and continuous improvement.
• Comfortable working cross-functionally and coordinating several stakeholders, namely Product, Marketing and Sales teams.
• Passionate about the future of work, marketplaces, and innovation.
• Fluent in Spanish and English (a must).

4. What's in it for you?

Compensation 💰

The salary range for this position is between 36.000€ and 57.500€ OTE (on target earnings) gross annual salary.

The salary consists of:

• Between 36.000€ & 50.000€ fixed salary
• Up to 15% (7.500€) quarterly bonus based on performance & potential.

Why you´ll love working at Shakers 💚

• Be part of a rapidly growing, internationally expanding startup. 🌍
• Have an ambitious professional development plan to help you reach your full potential.
• Enjoy an unbeatable team culture—ask anyone on our team!
• Take advantage of our hybrid ful flex methodology: a mix of remote and in-office work, with our office located in the heart of Madrid, Calle Velázquez.
• Perks include wellness programs, gym access, English classes, medical insurance, and more.

At the office... 📍

• Organic fruit
• Free caffeine and theine

5. Our recruitment process

As a startup, we are very agile and we like to see results quickly, which is why prioritize efficiency in our recruitment process.

Our goal is to have you onboard this April, so you can hit the ground running and make an impact from day one!

The Road to Joining Our Team

• Round 1, Cultural Fit: Kick things off with an informal chat with our People & Culture team. Don’t worry—we just want to get to know you better, learn about your goals, hobbies, and more!

• Round 2, Case Study & Technical Skills with Marketing Team: Join two members of our Marketing team for a deep dive into a case study. This is your chance to showcase your client management skills and demonstrate how you approach problem-solving.

• Round 3, Meet the Team: Have a conversation with additional team members to further explore your skillset and ensure there's a great cultural fit. This is also your chance to ask questions and see how we collaborate.

• Final check, CEO Chat: Meet Héctor, our CEO! He’s excited to connect with you, talk about Shakers’ future, and discuss your vision and expectations.

More about Shakers

At Shakers we imagine, design, and create the next-generation way of working.

Our vision is to be the leading community and platform in the world that helps companies work with freelance teams through our technology.

We are a 60-person, fast growing startup based in Madrid. It's the place for you if you're looking for a high-performance, very dynamic & technological environment surrounded by ambitious people!

Our DNA

At Shakers, we are obsessed with our values. Half of our bonuses are performance-based, and the other half come from embodying what it means to be a true Shaker!

WINNING TEAM 🏆

We all feel like part of a winning team—one that pushes boundaries, challenges the status quo, and moves the needle! We set ambitious goals and seek people who are driven to achieve them.

F1C10 💪🏼

We’re building an environment where fear doesn’t hold us back. Experimentation and learning from failure are part of our DNA. Fail fast, grow faster. Fail 1X, chase 10X. We value risk-takers who aren’t afraid to go big!

STAY HUMBLE 🤲🏼

We embrace a beginner’s mindset—always evolving, always learning, and always finding new solutions. At Shakers, humility combined with ambition fuels our success, and when we blend the two, the results are extraordinary!

A huge thanks for being interested in Shakers, we'd love to see you soon.